For its twenty-ninth edition, Italian fresh produce exhibition Macfrut expects to attract an increasingly international audience when it returns to Cesena on 26-28 September.
The exhibition has reportedly undertaken a number of foreign missions in 2012, including to February’s Agromashov exhibition in Israel and to Hungary for a meeting with operators belonging to fruit and vegetable association FruitVeg.
Additionally, a visit was made to the Czech Republic, with Poland scheduled for the end of May.
In addition to positive feedback, such missions have reportedly led to tangible results, including the booking of an official delegation from Israel at the next edition of Macfrut.
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