Advertorial: a look ahead to this week’s international fresh produce event Macfrut, which takes place in Rimini, Italy
The fruit and vegetable supply chain will come together at Macfrut, the international trade fair for the fresh produce industry, scheduled from 4-6 May 2022 at the Rimini Expo Centre.
During the three days, visitors will get the chance to have a first-hand look at proposals from more than 800 exhibitors representing the entire supply chain (production, technology, packaging, logistics and services), with nearly 25 per cent of participants from abroad.The fruit and vegetable supply chain will come together at Macfrut, the international trade fair for the fresh produce industry, scheduled from 4-6 May 2022 at the Rimini Expo Centre.
As of today, more than 500 international buyers accredited in cooperation with Agenzia ICE – Italian Trade Agency have confirmed their participation.
A host of novelties at Macfrut 2022
The trade fair will be structured to include separate areas with different content, which will be coordinated by teams of experts.
First of all, the International Cherry Symposium, a tribute to the symbolic fruit of this edition: cherries.
This will be hosted on the first day of Macfrut and will bring together the world’s leading experts in the field of cherry growing (4 May), with discussions between key players in the industry (5 May), and two field tours – during which participants will have the chance to visit major cherry producers around Cesena and in Vignola.
The trade fair will also host the first exhibition in Europe dedicated to spices, officinal herbs, and aromatic herbs: the Spices & Herbs Global Expo, Macfrut’s latest addition, will make its debut with more than 50 exhibitors representing the entire supply chain from in-field produce to dried and processed products.
During the third edition of the Tropical Fruit Congress, which will take place on Friday 6 May, the spotlight will be on an exotic fruit – namely avocado – providing an opportunity for discussion between professionals from all over the world. The Tropical Fruit Congress is coordinated by Ncx Drahorad.
An exhibition area, technical roundtable discussions and awards for the most significant innovations: this is what the upcoming Biosolutions International Event, the international exhibition dedicated to natural plant protection, plant nutrition and biostimulation products, has to offer. Agri2000 will coordinate this area.
Many foreign participants
Many participants from all over the world – even more than last year – are expected to attend, accounting for almost 25 per cent of exhibitors.
The exhibition areas of the following countries are particularly worthy of note: Uzbekistan, Indonesia, Vietnam, Bosnia, Turkey, Greece, Dominican Republic, Chile, Cuba, and Venezuela, which will participate for the first time.
The African continent is worth a special mention, since many African countries will be present this year: Angola, Ivory Coast, Cameroon, Senegal, Ghana, Mali, Kenya, Uganda, Tanzania, Ethiopia, Somalia, Zambia and Zimbabwe.
One of this year’s novelties is the Africa Days programme, consisting of three days of events: the General State of Fruit and Vegetables, a focus session on Italian cooperation in agribusiness with the presentation of AICS projects in Africa, and events held by each participating African country.
