Linpac Packaging has opened the first of three new Fresh Thinking marketing suites at its UK Featherstone site, the first of three such facilities opening this year, with further launches expected in Pravia (Spain) and Pontivy (France).
According to Linpac, the suites offer contemporary surroundings for small conference, workshops and meetings for both Linpac and other companies wishing to use the facilities, with examples of Linpac's products on display to enable demonstrations and in-depth discussions.
The opening of the suites is part of Linpac's Fresh Thinking Innovation strategy, launched in 2011, which aims to create new opportunities to strengthen relationships with customers, partners, government and non-government organisations through better engagement and consultation.
'These suites signify our drive to develop closer relationships between retailers, packers, brand owners and suppliers,' said Jo Stephenson, vice-president marketing and innovation at Linpac. 'They offer a contemporary location at our manufacturing sites, to meet for workshops and business meetings while surrounded by examples of Linpac Packaging's products and the chance to see our manufacturing processes on site.
'During the second half of 2012 the suites will be used to host a series of Fresh innovation workshops for customers and suppliers which will consider industry trends and what they mean to our industry, Linpac Packaging and our future,' Stephenson added.
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