Ifco has launched a new global branding campaign that it says reflects the company’s mission and communicates its value and vision to customers and consumers.
The reusable packaging specialist, which is part of the Brambles Group, has adopted the tagline 'A better supply chain serves us all. Let’s eat.'
“We are committed to providing our customers with efficient and sustainable fresh food packaging solutions,” said Ifco North America president, Daniel Walsh. “But we are also part of something much bigger. Together with our retailer and grower partners, we positively impact the lives of billions of consumers around the globe and help make the world a better place at the same time.”
By adopting the tagline, 'A better supply chain serves us all. Let’s eat', the company says it is inviting everyone to join the effort to bring fresher, high quality food to tables around the world.
Ifco notes that the campaign reflects the collaboration and human connection it takes to provide consumers with fresh, high quality food – and to do so in a responsible way that helps solve some of the society’s most pressing issues.
Examples of these are the fact that the group's shared and reusable assets are an important part of the drive for a global circular economy and a zero waste supply chain for the fast-moving consumer goods sector; they help reduce food waste and greenhouse gas emissions by protecting and keeping food fresh longer – reducing the amount of food that ends up in landfills; and they use less water and energy than one-way packaging.
According to the company, the new campaign was developed in collaboration with Ifco's retailer and grower customers, who understand the efficiency, cost-savings and sustainable benefits Ifco RPCs provide.
