US apple supplier FirstFruits Marketing has announced the appointment of Joe Cozzetto to its sales and marketing team.
Effective 1 December 2009, produce industry veteran Mr Cozzetto will work with domestic retail and foodservice accounts for the Washington state-based company, which is a collaborative marketing venture operated by Broetje Orchards and Columbia Valley Fruit.
Keith Mathews, CEO of FirstFruits Marketing, welcomed the appointment.
'Joe's industry experience, along with his commitment to community service is an excellent match with our current team members,' he said. 'With his help, we will continue to move forward with our philosophy of 'coming together for a greater purpose.''
FirstFruits Marketing works on behalf of growers in the state who have a commitment not only to growing high-quality fruit but also to balancing the needs of people, planet and profits – a portion of profits are donated to non-profit missions supporting people in need.
Mr Cozzetto recently worked as a corporate account executive in the medical industry, but has nearly 30 years of experience in the fresh produce industry.
He has worked with both domestic and export customers for such companies as Rainier Fruit and Sage Marketing.
Asked about his new position, Mr Cozzetto said he was delighted to be returning to the fruit sector.
'Produce has always been my first love and I'm happy to be rejoining the industry, especially with such a socially responsible company like FirstFruits Marketing,' he commented.
'I believe the business philosophy of FirstFruits Marketing creates a positive long-term business model that connects business with consumers in a constructive way,' he added.
'If I can be a part of something that makes society better, one box of apples at a time – that's an encouraging thing.'
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