Industry veteran David Cook is set to retire from his role at Deardoff Family Farms in June after 44 years in the fresh produce sector.
Crook is a fixture in sales of California strawberries, tomatoes, and celery, having been around the industry his whole life.
“Everybody knows David,” said Tom Deardorff, II, president of Deardorff Family Farms. “Whenever I am at events for United Fresh, PMA, WGA, or other trade groups – people always ask about David. And, when the trade press wants information about California produce, they call David.”
