Ilip has achieved increased business in the Spanish market, the Italian packaging group's main export market by volume, and is looking to further boost its presence by participating at this year's Fruit Attraction event in Madrid on 15-17 October.
The group, which specialises in thermoformed plastic packaging for fresh produce, will be participating for the third consecutive year at Fruit Attraction – participation which Ilip says marks the culmination of its new sales strategy in Spain, which was launched in July of 2013.
This strategy is dedicated to ensuring a direct relationship with the customer, and is aimed at strengthening the company's position on the Iberian Peninsula's fresh produce market. The strategy has led to the company's widespread presence throughout the country.
'We are particularly pleased with the results obtained from this new strategic approach', explains Mauro Stipa, Ilip's fresh produce packaging export sales manager. 'We have increased our market share in Spain, and thanks to our ability to meet the customers' demands, we have now become a leading supplier of packaging for the fresh produce sector.'
In addition to meeting with customers and operators from the fresh produce sector, Fruit Attraction will also serve as an opportunity to reflect on sustainability, an area in which Ilip says it was among the first pioneers. In fact, the Bologna-based company was the industry's first to adhere to the Save Food initiative, which was launched by FAO, Messe Düsseldorf and Interpack to help resolve the problem of food waste.
In terms of materials, ILPA group, for which Ilip operates as a leading division, is the only European company in its sector to have vertically integrated its production cycle with PET recycling, which involves the recycling of post-consumer bottles and the production of new food packaging products made from r-PET.
The Ferrara-based company AMP Recycling, a subsidiary of ILPA Group, will also be co-exhibiting in Madrid alongside Ilip, with the aim of introducing its product portfolio to companies operating in the horticultural sector.
