FruitMag is natural, residue-free solution derived from high-purity magnesium from the Dead Sea
ICL’s citrus preservation product, FruitMag, has won the 2025 Seal (Sustainability, Environmental Achievement and Leadership) Sustainable Product Award for its innovative and environmentally friendly approach to post-harvest fruit protection.
“Unlike conventional chemical treatments, FruitMag is derived from high-purity magnesium from the Dead Sea, offering an all-natural, residue-free alternative for citrus preservation,” the company said.
“The breakthrough solution ensures that no synthetic residues remain on the fruit, meeting growing consumer demand for healthier, safer food options and aligning with increasingly stringent global regulations on maximum residue levels.”
The Seal Awards recognise global leaders in sustainability and innovation, celebrating businesses that drive meaningful environmental progress.
According to ICL, it conducted extensive efficacy studies in collaboration with the Volcani Institute that demonstrated that FruitMag significantly reduces post-harvest citrus loss, outperforming standard commercial treatments. It said its versatile solution can be applied post-harvest through spraying, drenching, or dipping, making it suitable for all packaging houses, without the need for high-temperature processing.
“We are proud and honored to receive the Seal Sustainable Product Award for FruitMag,” said Yaniv Kabalek, president of ICL Industrial Products.
“This recognition underscores ICL’s unwavering commitment to delivering healthier, more sustainable solutions across the food and farming sectors.”
