Ofer Peleg steps up to the chief executive role after more than two years as deputy
Seed company Hazera has announced the appointment of Ofer Peleg as its new chief executive officer.
Peleg joined Hazera in 2022 as deputy CEO after working for four years at precision irrigation company Netafim as vice-president, global supply chain.
Hazera stated that, in his two and half years as deputy CEO – and in leadership roles at other global companies – he had gained significant experience in business and agriculture.
“It’s been a fascinating two-and-a-half years, in which we’ve worked to optimise our efficiencies and leverage our capabilities,” Ofer commented.
“I find the most valuable lessons to be this industry’s innovative nature and strong focus on sustainability. That is what is leading us to find better solutions every day. I’m proud to be a part of it.
“For me, the customer is front and centre,” Ofer continued, explaining his priorities and plans to strengthen Hazera’s focus on growing together with customers worldwide, and with the growers in a diverse global community in more than 130 countries.
“We’re putting great effort into adding value for them with our solutions, such as improving our loyalty programmes, service level agreements and seed products to meet the needs of clients in different markets.
“There’s a strong sense of partnership, professionalism and community within the organisation,” he explained. ”It is evident that our employees enjoy what they do and go above and beyond.”
Ofer confirmed that he highly valued the input he received from employees.
“It’s important to me to always be listening to what they have to say,” he said. ”I’ll admit that I can be demanding as a manager, but the greatest demands I make, are for myself.”
To continue moving forward, Ofer noted, Hazera as an organisation needed to be flexible, agile and strongly focused on product quality.
“By fostering a strong sense of ownership in everything we do, we can push our organisation to excellence.”
With Hazera celebrating its 100th anniversary in 2025, Ofer also took a look at the future.
“I’m honoured that we’re part of the Limagrain Group, together with our sister companies Vilmorin-Mikado and HM Clause: the number one vegetable seed company in the world,” he outlined.
”Together, I see us continuing to play a huge role in the successes of the vegetable seed industry. And, most importantly, in the successes of the growers that we’ve been serving for nearly a century.
”We look forward to serving them for the century to come,” Ofer added.
