Fairtrade America, the new organisation representing the international Fairtrade system in the US, has announced the appointment of Hans Theyer as its executive director.
“I have seen first-hand the incredible difference fair trade can make for farmers, workers and entire communities in developing countries,” Theyer explained. “I am proud to lead the US organisation that will expand the benefits of the international Fairtrade system, and I look forward to raising public awareness and working in partnership with companies, retailers, producers and all fair trade advocates that share our vision of building a vibrant fair trade movement in the United States.”
Prior to joining Fairtrade America, Hans helped create and run a consulting practice specialising in developing social impact strategies for businesses.
“Hans brings tremendous assets to Fairtrade America, including a fantastic combination of business and international development experience, strong connections and work with rural communities across Latin America and Asia, and fresh ideas and vision for growing Fairtrade in the US,” stated Bama Athreya, board chair of Fairtrade America. “Under Hans’ leadership we look forward to collaborating with our business and non-profit stakeholders so that more Americans will learn about fair trade, buy Fairtrade products and have the opportunity to play an active part in empowering small farmers and workers to improve their lives.”
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