Liekens brings a wealth of experience, having previously worked at Fall Creek, Chiquita and Tropicana
Planasa has appointed Hans Liekens as global head of innovation. He brings more than 30 years of experience in the FMCG and agriculture sectors, including senior positions at companies such as Tropicana, Chiquita, Campina, Hessing, and Fall Creek.
Planasa said Liekens’ extensive background in innovation and business strategy will help the company achieve its goal of becoming the global leader in berry breeding, strengthening its business strategy, which focuses on innovation, operational excellence, and international expansion.
The company aims to further solidify its position as a leader in berry breeding, supported by efficient and high-quality nursery operations.
Planasa CEO Michael Brinkmann commented: “Hans’ FMCG experience and innovative mindset will strengthen our ability to meet our customers’ needs. With his proven strategic vision, he will be responsible for driving a culture of innovation and seamlessly integrating new processes to enhance efficiency, productivity, and competitive advantage, which could have a disruptive impact on our organisation, stakeholders, and the sector”.
Liekens added: “In my new role, we will focus on delivering success for all stakeholders by putting the consumer at the heart of everything we do and driving innovation and excellence”.
Liekens holds a degree in Commercial Engineering from Solvay Business School – Vrije Universiteit Brussels.
