Canadian retailer Loblaw has restarted its 'Grown Closer to Home' campaign across its stores, an initiative that aims to offer wholesome and affordable produce from local growers throughout the country.
From August to September, Loblaw banner stores will feature freshly harvested Canadian produce items displayed in special bins at the front of the stores, as well as Canadian-made products such as cheese, bread and flowers.
Over the past two years, the Grown Closer to Home project has driven a 16 per cent increase in produce sales, the group said.
'Loblaw proudly offers a selection of up to 180 different varieties of high-quality, fresh and affordable Canadian-grown produce that in some instances are in store within 24 hours of harvest,' said Mike Venton, senior vice-president for produce at Loblaw. 'We have excellent relationships with more than 400 Canadian growers - some more than 40-years strong - which allows us to offer customers outstanding products with the convenience of shopping at their Loblaw banner store.'
