Greenyard reveals Tetra Pak partnership

Greenyard has announced a partnership with Tetra Pak for a new cardboard packaging line at Greenyard Prepared in Bree, Belgium.

The company said that by adding a completely new packaging line to its ambient food packaging portfolio, it was embracing cardboard alongside its existing lineup of durable glass, pouches, and tins.

”This will make it even easier for consumers to enjoy fruit and vegetables that are both nutritious, affordable and convenient,” Greenyard stated.

”Cardboard is a visually appealing type of a more sustainable packaging, reducing CO2 emissions just over 80 per cent compared to traditional options.

”With this innovative solution, Greenyard Prepared aims to help retailers attract extra customers for the ambient fruit and vegetable category,” it noted.

By adding a new cardboard packaging line, Greenyard Prepared said it was targeting to fill double digit millions of units per year after the start-up, foreseen early 2025.

The new line would boost production capacity, target new markets and enhance the category image as well as customer’s brands, it outlined.

Starting with pulses and vegetables, Greenyard Prepared explained it was also looking at developing cardboard packaging for mixes, sauces and soups.

“Greenyard Prepared helps retailers differentiate with private label products by focusing on taste, high quality standards and innovation,” said Johnny Van Holzaet, managing director at Greenyard Prepared.

”By answering to a growing consumer demand for convenient and eco-friendly packaging, we strengthen the competitive advantage for our retail customers,” he said. ”Cardboard has numerous branding options to attract specific customer demographics, which will bring additional value to the category.” 

Greenyard pointed out that cardboard packaging was also more compact in size than traditional ambient packages, which helped save space.

Made with up to 71 per cent FSC-certified paperboard from renewable, responsibly sourced trees, the Tetra Recart packaging format has a positive climate impact.

Compared to traditional packaging options, it reduces CO2 emissions by over 80 per cent. Next to that, it is not only lighter, but also more compact and easier to transport.

“The Tetra Recart solution aligns perfectly with the needs of the food industry,” said Stefan Follet, key account director at Tetra Pak. ”Not only does it offer significant logistical advantages, but it also reduces the carbon footprint associated with the products, while preserving their nutritional and sensory qualities.

”Tetra Pak takes pride in supporting and collaborating with Greenyard on this forward-looking initiative.”