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Freshconex, Europe's leading business and information platform for fresh produce convenience, will present a broad overview of products and services from 8-10 February 2012 in Berlin.

For the first time, Freshconex 2012 will feature dedicated exhibition halls for fresh produce convenience (Hall 7.2c) and technology (Hall 7.2b) sectors respectively, ensuring a focused market overview of each segment and a more efficient target group approach for trade visitors, according to event organiser Messe Berlin.

Furthermore, Freshconex 2012 is integrated into the visitor circuit for Fruit Logistica 2012, which runs alongside the event at the Berlin Exhibition Grounds.

Exhibitors from 13 countries have already registered for the event, with the 'Fresh Convenience Products & Ingredients' segment including Kellermann.ch ag (Switzerland), Fructofresh (Poland), mirontell fein + frisch AG (Germany), Alphacom Italia S.r.l. (Italy), Agrolito S.L. (Spain) and Smit's Uien BV (Netherlands).

Meanwhile, companies present in the 'Product Packaging and Fresh Convenience Processing Technology' segment include Visys NV Sorting Systems (Belgium), Cellpack Packaging (France), Concept Engineers BV (Netherlands), ABL S.r.l. (Italy), Zumoval S.L. (Spain) and Paper Pak Industries (USA).

The 'Quality and Safety' segment includes AgriCoat (Great Britain), FOOD Freshly AFC (Germany) and Baltimore Innovations Ltd. (Great Britain).

In addition to the trade show, the Freshconex Business Forum is also taking place across the three-day event, with speakers discussing some of the industry's key topics.