Giumarra Wenatchee is marketing its line of imported apples, pears, and Meyer lemons from New Zealand, throughout the North American summer season.
“The growing season for New Zealand has been optimal, and our Meyer lemons have good colouring and size,” said Jason Bushong, division manager for Giumarra Wenatchee. “We are excited to debut our new Nature’s Partner-branded 1lb handle bag. This packaging continues to enhance the volume per purchase for many applications in the kitchen and entertaining.”
Giumarra Wenatchee is also offering its line of new crop New Zealand-grown apples, spearheaded by Lemonade, exclusively grown by Yummy Fruit Co of New Zealand.
“This is our third year selling Lemonade in the North American market,” says Bushong. “We are also excited to introduce the Diva apple. Diva is a high brix, firm, high red-colored apple that will be a star in the apple category for the summer months ahead.”
Diva is unique to New Zealand, having originated in Hawke’s Bay.
Giumarra’s apple lineup also includes Fuji, Gala, Braeburn, Granny Smith, Cripps Pink, and Red Delicious. For pears, Giumarra will offer Comice, Taylor’s Gold, and Angélys varieties.
“We see retail success when sampling our unique varieties, such as with the Lemonade apple and Angélys pear,” notes Scott Ross, eastern region business manager for Giumarra. “Consumers really connect to new flavours of their favourite items.”
