Giumarra Companies has announced the hiring of Gary Caloroso to its avocado and asparagus sales staff, where he will serve as director of marketing.
'Gary has more than 20 years of strong marketing and merchandising experience,' said Bruce Dowhan, general manager of Giumarra Agricom. 'His creativity and understanding of promotions will be essential to our growing team as we continue to explore ways to add customer value to our avocado and asparagus programmes.'
In his new position, Caloroso will be working closely with retail and foodservice customers, commodity boards, and additional third parties to develop engaging promotions for avocados and asparagus packed under the Nature’s Partner label.
'We see many opportunities within the fresh avocado and asparagus categories to develop targeted consumer promotions based on a variety of angles from season to nutrition,' added Dowhan. 'These will help further our ongoing goals to drive consumption and connect consumers with the Nature’s Partner brand.'
Giumarra supplies 52-week avocado and asparagus programmes and has more than 15 forward-distribution facilities located across the country to service its North American customers.
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