International fresh produce marketer Giumarra has announced the addition of Kellee Harris to its marketing team, joining the company as western region business manager.
Harris comes to Giumarra from Package Containers, where her responsibilities included business development and account management for the California, Utah, and Colorado regions.
“Kellee has an impressive background of results-proven work both inside and outside the produce industry,” said Hillary Brick, senior vice-president marketing at Giumarra. “Her knowledge of customer accounts and strong history of project execution will make her a vital new member of our marketing team.”
Harris will be based in Portland and will manage key customer accounts in the western region of the US and Canada, marketing Giumarra’s complete product line and developing new promotions and strategies.
She will also represent the company at industry tradeshows and events, and will be responsible for spearheading the marketing efforts of Giumarra’s Southern Hemisphere and Reedley sales divisions.
“I am honoured to join the progressive team at Giumarra, whose family legacy of integrity and quality is known and respected throughout the fresh produce industry,” noted Harris. “The company and its network of domestic and international growers are poised for continued growth and I look forward to working with them on new, innovative ideas in marketing, merchandising, and packaging.”
