US fresh priduce importer-distributor Giumarra has entered a new sales and marketing agreement representing California-based Wildwood Packing and Cooling and its growers.
As part of the agreement, Giumarra will market Wildwood’s volume of California stonefruit and citrus.
The exclusive venture will commence in autumn of 2015, beginning with Wildwood’s citrus offering. Following in spring 2016, Wildwood’s volume of California stonefruit will round out the programme.
“Wildwood’s diversity of commodities perfectly fits our vision and strategic plan of growth,” said Jeannine Martin, director of sales for Giumarra Reedley. “The Giumarra and Wildwood families both represent long-standing family roots in the produce industry, and our mutual desire to continue that tradition led to this agreement.”
The combined volume of both companies will strengthen a well-balanced supply of stonefruit, including peaches, nectarines, white peaches, white nectarines, donut peaches, donut nectarines, plums, pluots, and apricots.
Additionally, Wildwood’s year-round citrus programme offers a full line of traditional navels, valencias, lemons, and grapefruit, as well as several EZ Peel varieties.
“Citrus will be an exciting new category of growth for Giumarra Reedley and will complement the Giumarra Companies’ current citrus line,” Martin added.
The partnership with Wildwood brings strength to Giumarra’s Nature’s Partner DulceVida proprietary line of stonefruit. Wildwood will considerably increase the volume of Nature’s Partner DulceVida fruit in the market with development of these proprietary varieties on its ranches. The DulceVida programme made its first commercial launch in spring 2015.
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