Take a fresh look at citrus with Fruitnet’s expert speakers on 5-6 November in Valencia

FCC 2024 News Story Speakers 2 1

With just a few weeks to go, the full speaker line-up for Fruitnet Citrus Congress has now been published. Join leading players from across the global fresh citrus business to share ideas and insight about how to boost consumption in a stagnant market. Experts from across the value chain explores the potential to increase demand through varietal innovation, quality improvements and the right consumer messaging.

  • From the retail arena, Stephan Weist of Rewe, Maria Wieloch of ICA Gruppen, and Antonio Medina of Carrefour share their insights into how to achieve category growth.
  • Tom Hole from marketing data specialist Kantar, and Desmond Jas of leading Dutch importer Olympic Fruit present the findings of their latest consumer research.
  • Nele Moorthamers, Zespri’s head of marketing for Europe and North America, and Shelly Vorster, marketing director of the World Avocado Organisation, show how successful health messaging can boost sales. Ernesto Machancoses of Citrus Rosso presents the potentially groundbreaking findings of clinical trials showing the health benefits of pink-fleshed oranges in overweight children.
  • Pascal Orphal from SanLucar, Marijke Appel of Driscoll’s, Carlo Magni of Forward Insight & Strategy, and Jose Enrique Sanz of the Cítricos Valencianos PGI discuss the power of branding.
  • Leading consultant Paco Borrás and Miguel Abril of Anecoop analyse the future of the Spanish citrus industry.
  • David Alba of Genesis Fresh, José Cuenca of Avasa and Sven Thomas of Jaguar Fresh Fruit outline how genetic improvements are producing better performing citrus varieties more attuned to consumer demands.
  • Manuel Rey of Sun World-Biogold gives an insight into what we can from this new breeding union.
  • Post-harvest session featuring Benito Orihuel from Citrosol, Clara Montesinos of AgroFresh, Luis Catalá of Decco, Apeel’s Maz Abram and Olga Dubey of AgroSustain discuss the latest advances in post-harvest technology.
  • Salvador Martínez of Obeikan on how the right packaging can help suppliers to stand out from the crowd.
  • Tomra Food’s Chris Johnston explains how deep learning AI is revolutionising fruit grading.
  • Jim Jefcoate of the Food Experts consultancy and Elena Guillen of Farmable as they show how it is possible to cut the complexity of compliance and sustainability in fresh food supply chains.

On 6 November, a series of study tours will take place to production/packing sites and retailers. Places are limited and will be allocated to delegates on a first come, first served basis. Details to be published soon.

For more details on how to register, click here.

 

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