With the start of global trade visitor canvassing for Fruit Logistica 2012, comprehensive information has been made available online to more than 56,000 potential trade visitors from over 130 countries at www.fruitlogistica.com.
Trade visitors can now start planning their visit to the fair, request details about exhibiting companies, learn about the supporting programme, and book early to save money on flights and hotel rooms.
Taking place in Berlin on 8-10 February 2012, the world's leading trade fair for the fresh fruit and vegetable business presents a complete market overview of the products and services offered by the international fresh produce trade.
More than 2,400 exhibitors from over 80 countries guarantee excellent opportunities to establish global business contacts. Accompanying the trade fair is a first-class conference programme focusing on the latest industry challenges and trends. The presence of key decision-makers at the event makes a visit to Fruit Logistica 2012 extremely efficient – especially when it comes to lowering annual travel expenses.
Tips for trade fair planning
Messe Berlin has developed a Visitor Guide for industry representatives along with comprehensive online offers and service tools to facilitate planning and preparation for a successful trade fair visit.
The Fruit Logistica Visitor Guide contains information about the trade event along with numerous tips, a checklist and appointment calendar for planning ahead. The guide is available for download from the Visitor Service section on the Fruit Logistica website. This is where fairgoers will find information from affiliated companies offering Berlin travel packages and hotel reservations.
The Virtual Market Place, meanwhile, is an indispensible tool when it comes to planning. This web platform contains complete details on Fruit Logistica exhibitors. Throughout the year, trade fair visitors, journalists and produce industry players can use the Virtual Market Place to contact these companies directly and find out about their products and services. Fruit Logistica participants can also use the online appointment calendar to set up meetings with exhibiting companies ahead of time and plan their trade fair rounds online.
