Once again next year, a first-class conference programme in conjunction with Fruit Logistica, which takes place in Berlin on 9-11 February 2011, will focus on the latest industry information for fresh produce specialists.
In a series of conferences, seminars and panel discussions, the world's leading fresh produce trade event provides in-depth information on current industry issues problems and trends.
The day before the exhibition opens (8 February) the 30th Fresh Produce Forum will focus on the theme 'The true value of food in the discount era', before six Hall Forums are staged over the following three days of Fruit Logistica.
The themes of the lecture series, sponsored by Fruchthandel Magazine, include 'Retail – potential for profit in the fresh produce department' (9 February), 'Brands – creating and marketing a new brand' (9 February) and 'Sustainability – value for the long term' (10 February).
Other conference sessions fall under the headings 'Water – making the most of a limited resource' (10 February), 'Logistics – the challenges for road transport' (11 February) and 'Innovation in fresh produce – new sales and marketing channels' (11 February).
Outstanding performance from all segments of the produce trade will be honoured by industry awards, including the 'Grüner Merkur' and the Fruchthandel Magazine Retail Award 2011, both of which are handed out at the Fresh Produce Forum, and the Fruit Logistica Innovation Award 2011, which is handed out on the final day of the event.
Click here for the full conference programme and speaker details, and visit the website at www.fruitlogistica.com for further event information.
