Australasian fresh produce company Freshmax Group has appointed Peter Ellis as its new chief executive.
Bringing a wealth of experience in agriculture, horticulture and the food sector, Ellis has been acting chairman and acting CEO for the past four months.
Newly appointed Freshmax Australia chief executiveDan Reeves and Valleyfresh chief executive Murray McCallum will report directly to Ellis, Freshmax Group chairman David Smith announced.
In the past year, Freshmax Group has expanded Valleyfresh’s import and export operations in Australia as well as its export offices in North America, Peru and New Zealand.
The group has also acquired the Murrawee Farms stonefruit orchards in Victoria, Australia, and New Zealand pipfruit growe-packer-exporter Crasborn Bros in Hawke's Bay.
