Leading Spanish fruit and vegetable companies are hoping to take advantage of a growing demand for healthy, convenient snacking products by launching a new range of fresh-cut products aimed not just at established markets, but also at domestic Spanish consumers.
Major cooperative group Anecoop used the setting of Spanish trade fair Fruit Attraction 2010 last week to launch ‘Clink!’, a new range of seasonal fresh-cut products that, initially at least, is being focused on the Spanish national market.
The product line uses eight different fruit combinations, which are chosen to coincide with each product’s season and its suitability, in terms of taste and acidity, for being placed with other fruits. Combinations within the range include orange, nectarine, kiwifruit and apple, mandarin orange and pomegranate, and persimmon, grape and apple.
However, although Anecoop’s Alberto Cáncer says online promotions for Click have met with a “very good” response, the range is currently only stocked in a small number of stores.
“At the moment, we are negotiating with supermarkets and foodservice companies to sell it, although at the moment you can’t find it in many sites,” he says.
Separately, Valencia-based table grape specialist Frutas La Ballena-Uvasdoce has debuted a new convenience grapes brand, called ‘Freshmoving’, which it is hoped will encourage more, especially younger people to eat the fruit.
Containing mixes of red, white, seeded and seedless grapes, Frutas La Ballena-Uvasdoce hopes to launch the brand in the UK, Switzerland and France, as well as in the Spanish domestic market, in 90g, 150g and 500g packs.
Freshmoving will be supported by a wide-ranging cross-media promotional campaign next year, although the brand’s creator was reluctant to give exact details.
