Italy's fresh convenience sector has received a ringing endorsement at this year's Brands Award 2010 ceremony in Milan, with two of the country's leading marketers recognised in the beverages and beer category.
DimmidiSì Fresh Fruit smoothies sold by Italian company La Linea Verde were awarded first prize in the category, while Valfrutta was named as the runner-up for its own Pure Fruit smoothie range.
Chiquita Italia also received a nomination in the category for its Chiquita-branded line of fresh fruit smoothies.
Massimo Bragotto, commercial and logistics director at DimmidiSì, received the award on behalf of the company.
Brands Award 2010 is organised by Italian supermarket news weekly GDOweek and monthly magazine Mark Up, part of Il Sole 24Ore Business Media.
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