Fresh & Easy Neighborhood Market has announced in a press release plans to open four stores in July, marking the company’s first outlets in Pasadena, Oxnard and Santa Barbara County.
The store openings, which will create more than 80 additional jobs in California, include California & Lake, Pasadena, on 15 July; Channel Islands & Rose, Oxnard, on 29 July; Clark & Bradley, Orcutt, on 29 July; and H & North, Lompoc, on 29 July.
Based on customer feedback, Fresh & Easy said it will introduce over 1,000 new products to existing stores over the summer.
Customers should expect to see more fresh&easy-branded products, larger pack sizes, more national brands, as well as exclusive new lines of national brand quality products at “unbelievably” low prices.
The four new stores will also open with many of the new products and a few extra shelves and fine-tuning of the space in order to accommodate these items.
“As we have always done, we continue to listen and evolve to improve the shopping trip for customers,” said Fresh & Easy CEO Tim Mason. “We’re hearing customers want to stretch their dollars even further, without compromising on quality. Particularly in this economy, we’re pleased we can open four additional stores in new neighborhoods while creating more than 80 high-quality jobs.”
Fresh & Easy currently operates 120 stores in California, Arizona and Nevada. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers national brand products and household items.
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