US retailer Fresh & Easy has launched its second San Francisco store, opening an outlet in what it has described as the 'underserved' Bayview-Hunters Point neighbourhood.
Crowds of welcoming neighbours in Bayview came out to celebrate the first new grocery store to open in their community in 20 years, an area where about 36,000 people have been without access to fresh fruits and vegetables because of lack of supermarkets.
'We’ve worked hard to create a thoughtful business built on a simple belief: everyone deserves fresh, wholesome food at affordable prices regardless of where they live,' said Fresh & Easy CEO Tim Mason. 'The City of San Francisco was a fantastic partner in getting this store built, staffed and opened.'
San Francisco Mayor Ed Lee and board of supervisors president David Chiu joined Fresh & Easy’s executive board, and dozens of neighbourhood leaders in opening the store.
'I made a commitment to the community to improve Bayview-Hunters Point and make it a place that is safe and healthy for families,' said Mayor Lee. 'This project is a cornerstone in our broader efforts to revitalise the neighbourhood by bringing healthy food, vibrant businesses, and new shoppers to Third Street.'
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