Fresh fruit and vegetable sales at Tesco-owned Fresh & Easy Neighborhood Market have increased by more than 11 per cent since January, following the introduction of 98-cent Produce Packs in response to customer demand for a budget produce offer.
“Our customers told us finding high-quality produce at affordable prices was challenging,” Simon Uwins, Fresh & Easy chief marketing officer, said in a company press release. “We are making changes so our customers have even more options on their weekly shopping trips. The 98-cent Produce Packs offer customers a great way to save money without compromising on quality or freshness.”
The 98-cent Produce Packs are delivered fresh daily to stores and currently include grape tomatoes, yellow onions, green bell peppers, pears, lemons and oranges. Customers can always choose from six different fruits and vegetables that rotate depending on seasonality and availability.
Fresh & Easy is expected to operate 120 stores by its financial year-end this month, which should place the retailer about a third of the way to profitability.
Initially, UK owner Tesco set out to develop a chain of 1,000 stores but revised the figure to under 500 in May last year. The retail group stated it would need to operate between 300 and 500 stores to make its US operation profitable.
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