Retail group Fresh & Easy Neighborhood Market yesterday (Wednesday 15 July) opened a store in Pasadena at the intersection of California & Lake, according to a company press release.
The location reportedly carries a long grocery tradition and was originally opened as a Jergensen’s in 1935. Yesterday’s opening is Fresh & Easy’s 121st store to open and its 65th in southern California.
“We are excited to continue opening and hiring for positions in new neighborhoods throughout southern California, particularly in these tough economic times,' said Mary Kasper, Fresh & Easy vice-president and general counsel, who opened the store with Mayor Bill Bogaard and dozens of neighbors.
“We look forward to bringing fresh, wholesome food to our new neighbors here in Pasadena and we’re excited to be part of the community.”
Fresh & Easy also announced plans to open a store at the intersection of Cecil & High in Delano, California on 19 August. The company revealed plans last month to open three additional stores in California on 29 July – one in Oxnard and two in Santa Barbara County (Lompoc and Orcutt).
Based on customer feedback, Fresh & Easy also said the company will introduce over 1,000 new products to existing stores over the summer, including more Fresh & Easy brand products, larger pack sizes, more national brands, as well as exclusive new lines of national brand quality products at unbelievably low prices.
These four stores will open with many of the new products and a few extra shelves and fine-tuning of the space in order to accommodate these items.
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