Fresh And Easy

Fresno Mayor Ashley Swearengin yesterday (Thursday 14 January) joined Fresh & Easy Neighborhood Market CEO Tim Mason in unveiling a new store at Tulare & R, the first grocery to be opened in downtown Fresno in decades.

At the celebration, Fresh & Easy also announced the opening dates of two additional stores for the Fresno area – Shaw & West on 3 February and Manning & Upper Bridge in Reedley on 24 February.

“Fresh & Easy is excited to be a part of the revitalization of downtown Fresno because everyone deserves access to fresh, wholesome food at affordable prices,” said Mr Mason. “We are thrilled at the wonderful reception we have received from our new neighbours in this wonderful community.”

“We’re excited to have Fresh & Easy opening stores in downtown Fresno and throughout the city,” Mayor Ashley Swearengin added. “These markets will bring good-paying jobs and healthy, affordable food to our neighboyrhoods.”

In a separate development, Fresh & Easy’s director of fresh foods Jim Jensen has reportedly left his position with the retailer on 30 December.

According to industry blogger Fresh & Easy Buzz, Mr Jensen had been in the position since August 2008, having been promoted from director of bakery for the UK-based Tesco’s US stores. No successor has been named yet.