According to INPES’s Health Nutrition Barometer for 2008, which was published this week, 87.8 per cent of French consumers prefer to do their shopping in a hyper or supermarket, as opposed to just 12.2 per cent that would rather shop in a hard discount store.
In addition, only 28.1 per cent chose their outlet according to price, with 39.6 per cent opting for proximity.
As for products, the study found that 34.3 per cent trusted in brands, 24.5 per cent in the product’s ingredients and 18.1 per cent in its label.
The study looked at 4,714 shoppers aged 12-75 years in seven different French regions.
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