As UK salad sales continue to increase for bagged salad specialist Florette, the company has chosen to give the sector an extra boost with the launch of a range of dressings, to be sold at Asda stores nationwide.
“Take a look along the ambient dressing shelf and the core brands are associated with products that have very little to do with salad,' said Forette commercial director Sandy Sewell, 'so we identified a significant gap on the shelf for a genuine salad ambassador. We see it as a natural step to extend our salad offering and exploit our iconic status to attract more salad buyers into the ambient dressing category.'
Sample sachets of the new range will be included with the brand’s biggest-selling salad mix, Florette Crispy, while bottles will include salad recipe recommendation to further drive 'awareness and inspiration'.
Florette is currently embarking on a £5m (€6.2m) marketing programme, including TV advertising and digital support.
