French cooperative Fleuron d'Anjou has announced that it is this year introducing its Black & Fruit apple and pear brand in the European market, starting with Spain and Portugal, according to Fld.
'Two years ago, the cooperative decided to create a completely separate international department ,' explained international director Christophe Artero. 'The objective was to use apples as the driver of our development on export markets, in order to boost the group's other products.'
The first year, Fleuron d'Anjou aimed at overseas export markets, including the Americas, the Middle East and Asia, with surprising success, according to Mr Artero.
After Spain and Portugal, the company plans to target Germany, Benelux and Russia.
