Fall Creek Farm & Nursery has named Jeff Ford as its Latin American sales manager. He will play a pivotal management role in driving the company’s strategic plan and growth in two key segments, Mexico and South America, the company said in a statement.
“Jeff brings extensive international experience in the marketing and sales of fresh and processed. In his role, he will manage sales and grower support for the established and emerging blueberry growing regions of Latin America,” said Fall Creek’s sales director David Schlosberg.
“Having Jeff focused on sales and grower support in these regions will help to ensure that we continue to support our growers in achieving maximum success in their blueberry operations in one of the key counter-seasonal blueberry growing regions of the world.”
Most recently Ford was in sales and marketing with Inabata Foods in South America. Prior to working for Inabata Foods, he worked for a fresh cherry packer in Chile where he lived and worked for four years.
Commenting on his new position, Ford said, “it offered the unique opportunity to work for a berry industry leader and serve global berry companies in a different capacity while relocating back to the US where I can be closer to the rest of my family.”
Fall Creek is the world’s largest blueberry nursery stock and variety solutions company supplying blueberry genetics, nursery stock and grower support to commercial fruit growers, nurseries and wholesale plant growers in North, Central and South America, South Africa and greater Europe.
