Europatat, the European Potato Trade Association, is building up to its 2012 congress on 24 May by announcing that two new speakers have joined the programme.
In a joint announcement with the Dutch Potato Association, the group revealed that Guy Faulkner, the chief editor of World Potato Markets, and Karlijn Offermans from advertising agency 2 Mét, will both speak at the Kijkduin, Netherlands event.
The first day of the event will see the congress focus on the strapline 'The potato is coming home', with international food trends and marketing opportunities being discussed by experts such as Hans Steenbergen, Jan Willem Grievink and Anton Haverkort.
Meanwhile, the second day will allow participants to review the different activities of Europatat during three meeting sessions of various Europatat commissions.
