Former Florette director Ermanno Serughetti has been officially named as the new national sales director of La Linea Verde, a leading supplier of fresh convenience products under the DimmidiSì brand.
Reporting directly to Massimo Bragotto, the group's director of commerce and logistics, Mr Serughetti will be tasked with growing the company's Italian sales while achieving even greater consolidating the business.
According to a statement, Mr Serughetti's appointment has been made in order to strengthen further La Linea Verde's relations with the trade and the position of DimmidiSì in major distribution channels.
With more than 20 years' experience working with multinationl companies and a good knowledge of the fresh-cut sector as well as fresh produce, Mr Serughetti spent the 1990s working as marketing manager at Sopexa, the French food and wine promotional agency.
Most recently, he worked as commercial director for Italy at Florette.
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