Duda Farm Fresh Foods has chosen Nichole Towell to be director of marketing.
After 11 years at the citrus and vegetable grower, shipper and marketer, Towell is promoted from the role of marketing manager.
Mark Bassetti, senior vice-president, said: 'Nichole was simply born to market fresh produce.'
Duda Farm Fresh Foods is a subsidiary of the family-owned Duda land company, which is based in Oviedo, FL.