Dole Food Company has announced the introduction of two new products, Fruit Smoothie Shakers and Frozen Fruit Single-serve Cups, which it has said will provide consumers with new, convenient ways to enjoy the taste of fresh fruit 'right from the freezer'.
According to the group, the products – which contain frozen fruit and no artificial ingredients – can help US consumers balance their calorie intake and follow the 2010 dietary guidelines, which encourages greater produce consumption and a lower intake of sodium, saturated and trans fats and added sugars.
'Now more than ever consumers are looking for a variety of options that fit into a healthy diet,' said Paul Panza, marketing director at Dole Packaged Foods. 'By developing frozen products like our Fruit Smoothie Shakers and Frozen Fruit Single-serve Cups, that are made with real fruit and all-natural ingredients, we can give consumers new and easy ways to add fruit to their diet – with the convenience and value they have come to expect from Dole.'
Dole Fruit Smoothie Shakers are a real fruit and yoghurt smoothies to be eaten at home or on-the-go, combining healthy fruit and non-fat yoghurt with the added benefit of pre- and probiotics.
Made with frozen yoghurt beads and finely cut fruit, consumers simply remove from the freezer, add their favourite juice and shake for 30-45 seconds, with the product coming in strawberry, banana and mixed berry varieties.
Frozen Fruit Single-serve Cups, meanwhile, contain a full serving of fruit with no added sugars or preservatives and no cutting or rinsing required, and are available in blueberry, strawberry and pineapple flavour.
Dole noted that the cups utilise breakthrough, patent-pending technology to minimise texture loss during the defrosting process for a just-like-fresh appearance, taste and texture.
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