Dole Fresh Fruit Europe has been honoured at the European Excellence Awards 2012, with its Dole Earth website and campaign winning the title as the best European website.
The European Excellence Award honours successful campaigns by communication experts in Europe, and this year the jury evaluated more than 1,450 entries in 60 different categories.
On its Dole Earth website, the world's largest supplier of fresh and processed fruit and vegetables offers consumers access to information on how its bananas are produced.
'We are very pleased by this European honour and are especially proud of winning an award for our Dole Earth website and campaign for the second time within a month,' explained Xavier Roussel, marketing and communication director of Dole Fresh Fruit Europe. 'Our company not only sets new standards in terms of the transparency of the supply chain but also shows the people who are behind the product.'
Dole-branded bananas exported to Europe bear a new sticker with a five-digit Farm Code, which allows the fruit to be tracked back to the farm where it was produced via dole-earth.com.
Visitors to the website can take a virtual sightseeing tour of a plantation and watch all the steps in producing premium fruit. Various videos also show the banana supply chain, provide information on the Dole programme for social responsibility and portray Dole employees.
