Dole, one of the world’s leading providers of fresh produce, has launched a new in-store mobile app designed to help parents rally their kids and families to eat and live healthier.
Now available in the Apple App Store and Google Play Store for iOS and Android mobile devices, the Dole App features 'Unite for a Healthy Galaxy', the latest chapter in Dole’s multiyear nutritional collaboration with Disney.
The 18-week healthy living initiative is now live with character-inspired recipes, limited-edition banana stickers and a sweepstakes offering the chance to win weekly prizes inspired by Star Wars: The Last Jedi, which arrives in cinemas on 15 December.
The free downloadable experience allows shoppers to scan select Dole produce at supermarkets throughout the US and Canada to unlock and share photo filters, recipes and other unique content; receive special rewards; and enter a sweepstakes for a chance to win one of 19 weekly prizes inspired by Star Wars: The Last Jedi.
Ultimately, Dole App users will be able to scan Star Wars: The Last Jedi characters Rey, BB-8, Chewbacca, RD-D2, C-3PO and others on assorted Dole fruit and vegetable products in the US and Canada through mid-February 2018 to receive unique content.
Among the products to be included are Bananas, Pineapples, Blueberries, Cauliflower, Celery, Celery Hearts and Classic Iceberg, Classic Romaine, Hearts of Romaine, Garden Salad, American Blend, Very Veggie and Shredded Lettuce salads and salad blends.
'Unite for a Healthy Galaxy' continues through mid-February 2018 with a dedicated microsite, digital interactions, and blogger and social media programmes adding to the intergalactic healthy-living celebration.
Dole noted that the app will continue past the 'Unite for a Healthy Galaxy' campaign with new content and unlocks associated with future Dole initiatives.
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