Discount retailer Netto has been handed an award as the UK's Discounter of the Year 2009, following a customer tracking programme carried out by consultancy group him!.
The survey, carried out in March this year, saw 1,856 shoppers at Aldi, Lidl and Netto rate their store experience on any given visiting day, with 69 per cent of customers giving Netto eight of ten marks for quality.
Additionally, 87 per cent of customers awarded Netto eight out of ten for value, with 81 per cent handing the group a mark of eight out of ten for staff friendliness.
The study also showed that shoppers visited Netto more often than their competitors' customers, with the discounter also boasting the longest-serving and most loyal shoppers.
'This award is incredibly important to us because it is a shopper award and not voted by a judging panel sitting behind closed doors,' said Netto's UK managing director Charles Kay. 'It's based on satisfaction ratings and feedback from actual customers, consumers who shop at the original discount supermarkets every week, and I'd like to thank them for their continued custom over the last 18 years.
'More and more shoppers have turned to discounters over the last two years and, most importantly, they're liking what they find when they come to our stores – the him! survey and subsequent award prove just that,' Mr Kay added.
Tom Fender, managing director of him!, said that the recession had made customers re-evaluate their shopping habits and meant that retailers were having to work harder to satisfy shoppers.
'Our Discounter Tracking Programme speaks to customers face-to-face 'at the moment of truth' while they are at stores, and so we are delighted to announce that Netto is the Discounter of the Year 2009 as voted by shoppers,' he said.
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