It was a difficult Christmas period for UK retailer Morrisons as like-for-like sales dropped 2.5 per cent for the six weeks to 30 December.
Thegrocer claimed a lack of an online delivery service had pushed consumers towards its rivals during the festive period.
Chiefexecutive Dalton Phillips has revealed that the retailer could make an announcement on a groceries website to coincide with the release of its full year results in March.
'We are looking very closely at it; we like what we have seen so far,' said Phillips.
However,despite all the progress made by its rivals in the online sector, Phillips remains convinced Morrisons has not missed the boat.
He said: 'This is a market where for 12 years people haven't made any money. We're not too late to the party. It's still only five per cent ofthe market but it is growing very quickly. In some cases, there are last-mover advantages.'
The retailer, which is looking to open 70 convenience stores in the UK by the end of the year, admitted it was 'disappointed' with its performance over Christmas in a statement.
'Notwithstandingthese difficult market conditions, which we expect to continue through 2013, our sales performance in the period was disappointing, reflecting the need to improve our promotional innovation and the communication of our points of difference.'
Morrisons will be hoping a new advertising partnership with UK TV personalities Ant and Dec can help to boost sales this year.
