In his new role he will oversee the company’s sourcing programmes
Nature’s Pride has appointed Desmond Jas to manage its sourcing.
Jas, who was previously headed up Dutch importer Olympic Fruit until last December, commented: “I am proud and enthusiastic to announce that I will be joining the board of Nature’s Pride, responsible for sourcing, effective 7 April, 2025.
“I am very much looking forward to contributing to our vision: Together, everyone can enjoy healthy food, today and tomorrow.
“Together with my colleagues, growers and customers, I want to work on sustainable innovations and further shape our strategy.”
