Greenyard's recent profit warning and subsequent pledge to develop a turnaround plan through the installation of a transformation team, has ultimately resulted in a personnel shift at the top of the company.
Marc Zwaaneveld, who was picked out to head up the troubleshooting team in January as chief transformation officer, now finds himself sharing the CEO position with Hein Deprez.
According to a Greenyard statement, the initial results of the turnaround programme - developed in coordination with an external consultant - have been positive, with the transformation team identifying 'substantial areas for improvement to contribute to next year's fiscal results'.
The company's board of directors felt that the best way to execute the improvements was to appoint Zwaaneveld as co-chief executive.
Deprez will focus on the rollout of Greenyard's strategic partnership model with its retailers, Greenyard noted, while Zwaaneveld will guarantee an 'embedded, efficient and seamless' implementation of the transformation plan throughout the company, allowing for its 'fast and efficient revitalisation'.
'After a first analysis of improvement areas together with an external consultancy firm, Greenyard is now preparing concrete action plans while executing first savings,' the group said. 'finally, Greenyard is also taking next steps towards funding operations, as announced recently.
'A further update with more details on the action plans will be given within the next few weeks.'
