Netherlands-based DailyFresh Logistics, a specialist in transport and logistics for the fresh produce trade, has announced the appointment of Niels Sneek as its new managing director.
Mr Sneek joins DailyFresh from another Dutch firm, Jan de Rijk Logistics, which he joined at the end of 2005 as director of sales and business development.
The shareholders of DailyFresh Logistics, namely Visbeen, Post-Kogeko and Norfolkline, warmly welcomed Mr Sneek's arrival.
A spokesperson said: 'Niels brings a lot of knowledge and experience in the area of European transport, distribution and logistics. In his most recent position at Jan de Rijk Logistics he introduced new logistics concepts, including in the area of temperature controlled transport and distribution.
'Additionally, we are confident that his experience and talents will give the strategy of DailyFresh Logistics renewed direction and substance.'
Mr Sneek said DailyFresh's positioning and opportunities for growth in the European fruit and vegetable market were decisive factors in convincing him to take up the new challenge
'DailyFresh Logistics is a unique company,' he commented. 'Since its foundation in 1998 the company has gained a strong foothold in the English and Irish markets in particular.'
Developments in recent years, such as new depots in Dunkirk and Venlo and a move to its new location in Maasdijk, showed that the company was ambitious and focusing on seizing new opportunities in the market, Mr Sneek added.
'By continuing to expand and align the company's commercial and operational strength, including the cooperation with existing partners, DailyFresh Logistics should be able to achieve its ambitions for expansion in Europe.'
Last week, DailyFresh Logistics gave visitors to Fruit Logistica in Berlin a glimpse of the first steps it has made towards a new strategic focus.
With the introduction of the new concept 'Chain control in fresh produce, DailyFresh Logistics plans to focus more strongly on creating a link between the customer, the product and the market, offering tailor-made solutions for the various fresh produce chains as a logistics service provider.
