At the request of the association of producer organisations for peaches and nectarines, CTIFL, France's interprofessional technical centre for fruit and vegetables, has just released a study on consumer perceptions and expectations on the French market.
The goal of the study, which was conducted in September 2011 by research group GfK ISL, is to help producers to add value to their products by implementing a proven business strategy.
According to the report, stonefruit quality is seen as variable by both retailers and customers, not least as a result of the price war affecting loose fruit.
The French origin is regarded as synonymous with a good taste, with consumers willing to pay more provided that the quality is there.
Meanwhile, proximity is seen as important and is considered as the main advantage of producers.
