Crunch Pak has announced that it is launching an addition to its Disney Foodles range by introducing a Disney Princess edition, featuring a carriage-shaped tray.
The snack features packaging in the shape of a carriage and contains an assortment of healthy snack food options such as apples, grapes, cheese and pretzels, which meet the United States Department of Agriculture's dietary guidelines for children.
It follows the launch of the Foodles range in January this year, initially introduced with a Mickey Mouse-shaped tray, with the addition of the Princess designed to grow incremental sales in the fresh-cut fruit snack category.
'We are excited to bring the much-loved Disney Princess characters to our Foodles line,' said Tony Freytag, vice-president sales and marketing for Crunch Pak. 'These wholesome snacks in the iconic carriage-shaped package are sure to be a hit with little princesses of all ages.'
In addition to the carriage-shaped tray, the Disney Princess-themed Foodles line by Crunch Pak will include characters such as Ariel from The Little Mermaid; Aurora from Sleeping Beauty; Belle from Beauty and the Beast; and Tiana from The Princess and the Frog.
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