Increasing the use of eco-compatible, recyclable and renewable materials, and reducing conventional plastics are likely to guide the future of packaging across the fresh convenience sector.
There is likely to be a 'surge' in the uptake of eco-friendly solutions over the next 10 years as countries move to meet recycling targets, with such products expected to offer added value to packaging firms, growers and retailers.
This was the assessment of Mauro Stipa, export director at thermo-formed plastic product manufacturer ILIP, who told delegates to Fresh Convenience 2010 that the outward appearance of packaging was also playing an increasing role in influencing consumer buying decisions.
'Supermarket shelves are increasingly becoming an extension of the fridges in consumers’ households,' said Mr Stipa.
He outlined the fact that PLA, a degradable and compostable polymer derived from renewable raw materials, was representing a major breakthrough in environmental compatibility and sustainable development. With molecules made up entirely of vegetable origin, and strong chemical and physical properties such as transparency, high strength and an impermeability to oxygen and moisture, Mr Stipa noted that PLA was a valid packaging alternative for fresh-cut fruit and vegetables.
In addition, increasingly stringent environmental regulations are likely to lead to an upsurge in the use of PLA materials, he said.
ILIP’s export director also told delegates to the fresh-cut focused event, which took place in London from 22 to 24 June, that these developments in packaging could help boost value across the supply chain.
Mr Stipa predicted a 'surge in the use of eco-compatible packaging' in the fresh-cut sector 'in order for recycling targets to be met by 2020', which he claimed would offer 'even greater value' to producers and retailers.
'It is increasingly important to guarantee the service component for consumers and to offer companies the chance to drive up profit margins on products which sometimes risk being seen as simple commodities,' said Mr Stipa.
