Combs Produce, the Texas-based fresh produce supplier to US foodservice, retail and wholesale customers, has unveiled a new Hispanic product line named Calidad.
Calidad, meaning quality in Spanish, is designed to position Combs’ customers to meet the evolving needs of the Hispanic consumer at a foodservice and retail level, the company said in a press release.
The line will offer seasonal produce items and year-round products including jalapeños, serrano chilli peppers, poblano chilli peppers, anaheim chilli peppers, tomatillos, roma tomatoes and avocados.
Eventually Calidad will have a full line of Hispanic products running through the Combs Produce McAllen FOB facility, allowing for fresher products and guaranteed quality straight from the source in Mexico.
The range is grounded in consumer research, connected to trusted growing partners, and bundled with flexible service capabilities, according to the company.
“After months of learning more about today’s Hispanic shopper and fully understanding the needs of this ever growing demographic, I am pleased to present, Calidad,” said Jeff Partridge, CEO of Combs Produce.
“The Calidad program offers quality, freshness and value, backed by the trusted Combs name, an experienced staff and solid customer service.”
Calidad will officially launch on 1 May at the United Fresh 2012 trade show and conference event in Dallas, Texas.
“Calidad takes Combs to a new level,” said Martin Moreno, Hispanic Director. “We aren’t offering just a line of Hispanic produce items.
“We provide all-around expertise – from knowledge about fresh produce trends to merchandising and menu solutions for foodservice and retail customers.
“In addition, we have worked in concert with our grower partners to ensure that we maintain a high level and quality of produce that meets the highest food safety standards,” Moreno explained.
