Sector reports big jump in sales for the 2025 final
More than 6,500 tonnes of Colombian Hass avocados were sold ahead of last week’s Super Bowl, an increase of 350 per cent on last year.
Colombia’s agriculture minister, Martha Carvajalino, said: “The diversification and consolidation of agricultural exports is a strategic objective of Colombia. We are moving forward with resilience in opening new markets and strengthening existing ones, such as the US”.
The US market is a key strategic objective for the sector, its proximity and huge appetite for avocados making it an attractive option for exporters.
The Colombian Agricultural Institute (ICA) has played a fundamental role in boosting trade with its ‘Inspection at Origin’ programme, which allows for more efficient phytosanitary control and improved export logistics. The programme now includes 20 packing plants in Antioquia, Quindío, Caldas, Valle del Cauca and Risaralda.
The Super Bowl has become a global showcase for the Colombian Hass avocado, which is marketed under the Avocados from Colombia brand.
