Multinational fresh produce company Chiquita Brands International has underlined its commitment to expanding sales of fresh convenience products with the acquisition of a leading player in the European fresh-cut fruit sector.
As reported by Dutch website AGF, the purchase of Ready Fruit from Netherlands-based company Royal Fruitmasters, for an undisclosed fee, was completed at the beginning of March and reportedly makes Chiquita the largest player in the Benelux fresh convenience market.
Chiquita has been present in the Benelux fresh-cut sector since 2005, the same year in which it completed its acquisition of leading US value-added salads distributor Fresh Express.
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